• Our Identity
  • Brand Icon
logo

The logo starts with a stylised smiling face, highlighting the wish for customers to go on smiling boldly and confidently. The application to the Smile is “right” turns the conventional attitude that a visit to the dentist is preceded by dread and emphasises the unique approach used by OSD to assuage this fear. In so doing, we hope to turn people’s convention attitude towards a visit to a dental clinic in Singapore, enabling all to “live better” with skilled dental craft inspiring the modern day lifestyle.

The colour red was chosen as it is bold and stands out among other more “clinical” identities. It is a cooler shade of red to temper the natural forcefulness of the colour; and a fresh green completes the refreshing experience of the customer.

The typeface chosen is bold, modern and clean – reflective of OSD.

The logo starts with a stylised smiling face, highlighting the wish for customers to go on smiling boldly and confidently. The application to the Smile is “right” turns the conventional attitude that a visit to the dentist is preceded by dread and emphasises the unique approach used by OSD to assuage this fear. In so doing, we hope to turn people’s convention attitude towards a visit to the dentist, enabling all to “live better” with skilled dental craft inspiring the modern day lifestyle.

The colour red was chosen as it is bold and stands out among other more “clinical” identities. It is a cooler shade of red to temper the natural forcefulness of the colour; and a fresh green completes the refreshing experience of the customer.

The typeface chosen is bold, modern and clean – reflective of OSD.

The logo starts with a stylised smiling face, highlighting the wish for customers to go on smiling boldly and confidently. The application to the Smile is “right” turns the conventional attitude that a visit to the dentist is preceded by dread and emphasises the unique approach used by OSD to assuage this fear. In so doing, we hope to turn people’s convention attitude towards a visit to the dentist, enabling all to “live better” with skilled dental craft inspiring the modern day lifestyle.

The colour red was chosen as it is bold and stands out among other more “clinical” identities. It is a cooler shade of red to temper the natural forcefulness of the colour; and a fresh green completes the refreshing experience of the customer.

The typeface chosen is bold, modern and clean – reflective of OSD.

Identifying Ourselves With Reputable Brands

With a strong focus on our brand message and corporate identity we also want to align ourselves with reputable international brands in the market to bring the best solutions to our clients. We have partnered with Align Technology to become a dedicated Invisalign dental clinic in Singapore as well as a premium partner of Straumann solutions for dental implants in Singapore.